Privacy Policy

This Privacy Policy describes how adlette (“adlette,” “we,” “us”) handles personal information in connection with our website and the adlette application (the “Service”). By using the Service you agree to this policy and to our Terms of Service.

1. Information we collect

We collect the following categories of information:

• Account information. Your name and email address when you sign up, including via Google sign-in. We do not receive your Google password.
• Payment information.Subscriptions are processed by Stripe. We receive billing status, plan, and the last four digits and brand of your card — we never store full card numbers. Stripe's handling of your payment data is governed by Stripe's privacy policy.
• Brand and product content. Information you provide or that we extract from a URL you submit — brand name, product descriptions, images, pricing, and voice — used to generate ads for you.
• Reference images for custom creators. If you upload a reference photo to create a custom AI creator, we process that image to generate a synthetic avatar. You must have the rights to any image you upload and must not upload images of real, identifiable people without their consent (see our Acceptable Use Policy).
• Generated content. The scripts, avatars, captions, and videos created in your account.
• Usage and device data. Log data, IP address, browser and device type, and how you interact with the Service, collected through cookies and similar technologies.

2. How we use your information

• To provide, operate, and generate content within the Service.
• To process payments, manage subscriptions, and allocate credits.
• To provide support and respond to your requests.
• To secure the Service, prevent abuse, and enforce our policies.
• To improve and develop features, and to understand usage.
• To send service and transactional emails. We do not sell your personal information.

3. AI processing and subprocessors

Generating an ad requires sending your inputs (brand details, scripts, images, and audio) to third-party AI and infrastructure providers that act as our processors. We use providers including:

• Supabase — authentication and database (your account and content data).
• Stripe — payment processing.
• Cloudflare R2 — storage of images and rendered videos.
• Anthropic — language models for angle, script, and content generation.
• fal.ai — AI image and video generation (avatars and renders).
• Deepgram — speech-to-text for caption generation.
• Amazon Web Services — image moderation and supporting infrastructure.
• Resend — transactional email delivery.
• Vercel — application hosting.

These providers process your data only to perform services for us. We do not use your private brand content to train our own models.

4. Cookies

We use strictly necessary cookies to keep you signed in and to operate the Service, and limited analytics to understand usage. You can control cookies through your browser settings; disabling necessary cookies may break sign-in.

5. Data retention

We retain your account and content data for as long as your account is active and as needed to provide the Service. When you delete content or close your account, we delete or anonymize associated personal data within a reasonable period, except where we must retain it to comply with legal, tax, or security obligations.

6. Security

We protect your data with encryption in transit, access controls, and row-level security so each account can only access its own data. No method of transmission or storage is perfectly secure, but we work to protect your information and to promptly address any incident.

7. Your rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal information, and to object to or restrict certain processing (for example, under GDPR or the CCPA/CPRA). To exercise any of these rights, email hello@adlette.com. We will not discriminate against you for exercising your rights.

8. International transfers

We and our providers may process your information in the United States and other countries. Where required, we rely on appropriate safeguards for cross-border transfers.

9. Children

The Service is not directed to anyone under 18, and we do not knowingly collect personal information from children.

10. Changes to this policy

We may update this policy from time to time. We will post the revised version here and update the “Last updated” date; material changes will be communicated where appropriate.

11. Contact

Questions about this policy or your data? Email hello@adlette.com.